Welcome to my microbrand campaigns portfolio — a curated showcase of collaborations where creativity meets strategy.
From Kickstarter launches to full visual campaigns, I partner with emerging watch brands to tell their stories through compelling graphics, photography, and thoughtful promotion. Each project reflects a unique blend of design and storytelling aimed at connecting these timepieces with passionate watch enthusiasts worldwide.
Explore the campaigns below to see how I bring microbrands to life, one story at a time.
STROND HENGE
The First Collab
STROND HENGE was one of my first major collaborations and remains a standout favorite. Inspired by the inner stones of Stonehenge, this project challenged me to create visual content that fully embodied the watch’s rugged and bold personality. From story-driven graphics to teaser visuals and launch materials, every piece leaned into the mysterious power of the theme. This helped build excitement and a strong visual identity around the product before launch.
Over time, I’ve revisited the campaign assets to update and refine them, ensuring they meet my current design standards and align with STROND’s evolving brand identity. This process allowed me to deepen the storytelling, sharpen the graphics, and maintain a consistent look across different channels. STROND HENGE was a formative project that shaped how I approach microbrand campaigns, blending creativity with strategic promotion.
STROND SARSEN
Continuing the Legacy
Following the success of STROND HENGE, the SARSEN campaign drew inspiration from the outer stones of Stonehenge to refresh the brand’s visual story. I focused on creating sharper, more refined promotional graphics that kept STROND’s bold identity while adding a fresh edge.
My work included crafting cohesive marketing visuals—from teasers to launch materials—for the Kickstarter campaign, helping build excitement and maintain consistency across platforms. SARSEN was a chance to sharpen the brand’s storytelling and elevate its presence in the microbrand community.
LEMAN PANAMA
A Historic First for Panama
The Leman Panama marked a significant milestone as Panama’s first-ever watch brand, and I was proud to support the project from the start. I contributed visuals and Instagram coverage to help tell the story of a watch that combines national pride with contemporary design, backing its Kickstarter campaign along the way.
As an early backer myself, I bought the Leman Panama during the campaign and have continued to support the brand post-launch through original photography, story updates, and detailed reviews—both a blog post and a video—that dive deeper into the watch’s design and wearability. It’s been rewarding to see this project grow from concept to reality and to wear it on my wrist.
