Bulova Honors a Legend: The New “We Are All Here” Tony Bennett Collection

Bulova has long held a unique position in the watch world—blending American heritage, timeless design, and musical storytelling. With their newest launch, the Tony Bennett “We Are All Here” Duet Collection, Bulova pays homage to one of the most iconic and enduring voices of the 20th century. This release is more than just another artist collaboration—it’s a heartfelt tribute to a legend of style, resilience, and elegance.

Whether you’re a Tony Bennett fan or a collector of refined dress watches, here’s why this new Bulova Tony Bennett watch collection should be on your radar.

Frank Sinatra

A Watch That Sings: The Story Behind the Collection

The phrase “We Are All Here” sets the tone for this commemorative series. It’s more than a title—it reflects Tony Bennett’s enduring spirit and ever-present influence in both music and culture. Unlike some celebrity tie-ins that feel superficial, this partnership—developed with the Tony Bennett Foundation—feels deeply personal.

The design takes cues from Bennett’s powerful comeback era in the 1980s, a time when he embraced his roots instead of chasing trends. With subtle tributes built into the dial, strap, and caseback, the Duet Collection speaks to his legacy in both form and story.

Three Takes on Timeless Elegance

The Bulova Tony Bennett watch comes in three main configurations, all featuring the same refined rectangular case but with different aesthetic twists.

97B235 – Gold-tone with Brown Leather Strap

Bulova Tony Bennett collection 97B235 – Gold-tone with Brown Leather Strap
Bulova Tony Bennett collection 97B235 – Gold-tone with Brown Leather Strap

This model delivers the most traditional vintage look. A polished gold-tone case paired with a rich brown Teju lizard grain leather strap evokes old-school luxury. The black dial is elegant and legible, while the seconds hand features a small pocket square motif—a personal nod to Bennett’s signature stagewear.

97B236 – Gold-tone Bracelet with Silver Dial

Bulova Tony Bennett collection 97B236 – Gold-tone Bracelet with Silver Dial
Bulova Tony Bennett collection 97B236 – Gold-tone Bracelet with Silver Dial

This version elevates the dress watch appeal with a full gold-tone finish and silver-tone dial. For those who want something flashier yet still elegant, this option leans more formal, ideal for events and evening wear.

96B471 – Stainless Steel with Champagne Dial

Bulova Tony Bennett collection 96B471 – Stainless Steel with Champagne Dial
Bulova Tony Bennett collection 96B471 – Stainless Steel with Champagne Dial

This third option tones down the gold for a more versatile look. The stainless steel bracelet and champagne dial give it a soft glow that works well in both casual and business settings. It may not shout “Tony Bennett” from across the room, but it’s perhaps the most wearable of the trio on a daily basis.

Vintage Charm with Contemporary Craft

While the aesthetic is clearly vintage-inspired, the Tony Bennett collection comes equipped with reliable modern components under the hood. The rectangular case measures 32mm across—compact by today’s standards, but perfectly in line with the mid-century elegance that inspired it. It’s a slim and refined silhouette that hugs the wrist without feeling dainty or outdated. The case is crafted in stainless steel, with finishes ranging from polished gold-tone to classic silver-tone depending on the variant.

Covering the dial is a flat sapphire crystal with an anti-reflective coating, lending both clarity and scratch resistance—something not always seen at this price point. Inside, all three models use Bulova’s quartz caliber 9U13, a dependable movement rated at ±15 seconds per month. It powers a clean three-hand display with a date complication positioned at 6 o’clock, maintaining symmetry and balance across the dial.

Water resistance is modest at 30 meters, enough to handle everyday splashes but clearly designed with form over function in mind. Each model is paired with either a genuine lizard grain leather strap or a stainless steel bracelet, depending on your preference for classic or contemporary styling. Finishing things off, the caseback is engraved with Tony Bennett’s signature—a subtle but thoughtful tribute that adds a sense of occasion to an otherwise understated dress watch.

Wearing the Legacy

The heart of this release lies not just in specs or finishes, but in its emotional storytelling. Wearing a Bulova Tony Bennett watch isn’t about following fashion—it’s about honoring style with substance. It’s a timepiece that celebrates staying true to yourself.

Design cues like the engraved caseback, signature seconds hand, and title-inspired packaging will be appreciated by longtime Bennett fans. But even without knowing the backstory, each model stands strong as a heritage-rich, vintage-style dress watch with tasteful modern updates.

If one model stands out, it’s the 97B235—elegant, nostalgic, and rich in detail. It’s the kind of watch you wear with a tailored jacket, a glass of scotch, and a record spinning in the background.

Final Thoughts

Bulova’s “We Are All Here” Duet Collection is one of the most thoughtful and refined artist collaborations we’ve seen in recent years. It honors Tony Bennett not just through aesthetics, but through attitude—graceful, timeless, and quietly confident.

For under $600, this release offers a unique blend of American watch heritage, modern craftsmanship, and vintage appeal. Whether you’re into celebrity tribute watches, appreciate vintage dress watches, or just want something with a story behind it, the Bulova Tony Bennett series is a standout.


Bulova Tony Bennett Watch Collection – Specs:

  • Case: 32mm rectangular stainless steel
  • Crystal: Sapphire with anti-reflective coating
  • Movement: Bulova Caliber 9U13 Quartz
  • Dial: Black, Silver, or Champagne (depending on model)
  • Display: Three-hand with date at 6 o’clock
  • Water Resistance: 30 meters
  • Strap/Bracelet: Lizard grain leather or stainless steel
  • Caseback: Tony Bennett signature engraving
  • Price Range: $495–$595 USD

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