On September 15, 2025, Bravo Golf officially rebranded as Call Sign. The shift marks more than just a name change—it reflects the brand’s evolution from a personal project into a community-driven watch company rooted in aviation and adventure.

In aviation, a call sign is an earned identity, tied to stories, breakthroughs, and moments that define belonging. By adopting this name, the brand signals its commitment to building something bigger than itself: a collective of pilots, explorers, and everyday flyers whose experiences shape the watches.

A Look Back

Founded as Bravo Golf, the brand quickly established itself with the Discovery collection, a pilot-inspired line that emphasized legibility, functionality, and clean aviation styling. The Discovery in 42 mm became the cornerstone of the lineup, embodying the spirit of exploration and everyday adventure. Over time, Bravo Golf grew a following among aviators, frequent travelers, and watch enthusiasts drawn to its accessible price point and authentic aviation connection.

What’s New

Alongside the rebrand, Call Sign has introduced a new size option for its core collection. The Discovery model, previously offered only in 42 mm, is now available in a 38 mm case and open for pre-orders. The smaller size makes the watch more versatile, catering to those with slimmer wrists or collectors who prefer a more compact feel. Despite the reduced dimensions, it retains the same legibility, aviation styling, and robust construction that made the 42 mm a favorite among fans. With both sizes now in the lineup, the Discovery range broadens its appeal across a wider audience.

In addition, the long-anticipated Wright Brothers collection is scheduled to begin shipping in October 2025, bringing another chapter of aviation history into the lineup. This model pays tribute to the pioneers of flight, blending Call Sign’s modern pilot-watch DNA with design cues inspired by the earliest days of aviation.

What This Means Going Forward

For existing customers, the transition to Call Sign won’t affect quality or service. The watches, designs, and values remain consistent—the new name simply aligns more closely with the brand’s mission and its growing community.

With the Discovery 38 mm and the Wright Brothers release on the horizon, Call Sign is poised to carry forward its story with fresh energy.