Bulova has been steadily expanding its Surveyor collection, a line that blends classic everyday styling with approachable automatic watchmaking. Known for its clean case architecture, sunburst dials, and accessible pricing, the Surveyor has become a versatile option for those seeking an automatic with a touch of refinement. For the new season, Bulova is refreshing the range with two new colorways that highlight transitional tones: a radiant plum purple with rose gold case (97B234) and a warm bronze-brown with stainless steel case (96B470).

What’s New

While the core design of the Surveyor remains unchanged, these new editions stand out through their dial palettes. The 97B234 takes on a more luxurious identity with a rose gold-tone case and bracelet matched to a rich purple sunburst dial. It feels bold yet elegant, bridging classic watch design with a more fashion-forward color story. The 96B470, on the other hand, embraces seasonal warmth with a brown sunburst dial framed by polished and brushed stainless steel. Together, these two models introduce fresh personality into the Surveyor lineup without losing the timeless design language the range is known for.

New Seasonal Dials

The dials are where these seasonal Surveyors really distinguish themselves. On the 97B234, the deep purple sunburst radiates from the center, shifting between dark aubergine and lighter plum tones depending on the angle of the light. Paired with applied rose gold indices and matching dauphine hands, the result is a watch that feels both vibrant and sophisticated.

The 96B470 opts for a sunburst brown that sits between bronze and espresso. Against the polished silver-tone indices and luminous hands, the dial offers excellent legibility while still carrying warmth. Both dials include a printed minute track on the outer edge, while the date window at 3 o’clock is magnified by a small cyclops lens.

Case, Design & Movement

Both watches retain the familiar Surveyor case, measuring 39mm in diameter, a size that balances modern wrist presence with traditional proportions. The case design features sculpted edges and alternating brushed and polished finishes, giving the watches an elevated look despite their approachable price point. The rose gold variant leans dressier, catching light across its warm metallic surfaces, while the stainless steel edition feels slightly more understated and versatile for everyday wear.

The three-link bracelets mirror the mix of brushed and polished finishes, with solid end links for a more integrated appearance. Both models also offer 30 meters of water resistance, enough for daily use but clearly designed as dress/everyday watches rather than sports pieces.

Inside both watches is a 21-jewel automatic movement with a power reserve of around 42 hours. While Bulova doesn’t always specify the caliber, it is consistent with the Miyota family of movements used throughout the Surveyor line. The movement is visible through an exhibition caseback—a nice touch at this price point.

Final Thoughts

With these new additions, Bulova is broadening the Surveyor’s appeal beyond the traditional silver, black, and blue dials. By introducing seasonal colorways in purple and brown, the brand is offering something that feels both on-trend and versatile. The 97B234 in rose gold and purple is expressive, a watch that makes a statement without going over the top. The 96B470 in brown is subtler but equally distinctive, pairing naturally with autumn tones and everyday wear.

Specs, Pricing & Availability

Brand: Bulova

Model: Surveyor

References: 97B234, 96B470

Dial: Sunburst purple, sunburst brown

Lume: Luminous hands and indices

Case Material: Stainless steel (96B470); rose gold-tone stainless steel (97B234)

Diameter: 39 mm

Thickness: 11.65 mm

Crystal: Sapphire with date magnifier

Case Back: Exhibition

Water Resistance: 30 m

Strap/Bracelet: Matching stainless steel bracelet (rose gold tone or silver tone)

Lug Width: 20 mm

Movement: Automatic

Calibre: Miyota 82S0

Power Reserve: ~42 hours

Functions: Hours, minutes, seconds, date

Price: £329 for 96B470, £399 for 97B234

Availability: Now

Limited Edition: No