Detrash has built a reputation for combining sustainability with stylish, functional tool watches. Their releases often balance classic dive-watch DNA with an eco-conscious approach to materials and packaging, while keeping the price point accessible. Now, the brand has introduced something bold and unexpected: the Detrash Au.M.G., their first PVD-gold coated dive watch. Officially launched on September 15, 2025, the Au.M.G. is limited to just 100 individually numbered pieces and marks a significant new chapter for the young brand.

What’s New

While previous Detrash models like the Midnight Sky and Blue Steel leaned on brushed steel and more traditional finishes, the Au.M.G. introduces gold-tone PVD coating to the lineup. Initially considered under the name “Auric” in reference to the James Bond villain Goldfinger, the final name “Au.M.G.” came as a stroke of inspiration — blending chemistry symbolism (Au for gold, Mg as a playful twist) with Detrash’s lighthearted approach.

This release reaffirms Detrash’s commitment to sustainable watchmaking. The case uses 80% recycled stainless steel, the strap is made from #Tide ocean plastic, and even the packaging is crafted from recycled materials, right down to velvet inserts produced from garment offcuts. The watch also maintains Detrash’s practice of donating at least 1% of each sale to environmental causes, ensuring every piece carries a purpose beyond wrist presence.

Design & Wearability

At 41mm in diameter, with a lug-to-lug of 47mm and a thickness of 12.9mm, the Au.M.G. fits within the sweet spot for modern dive watches. It wears with presence but remains wearable for a wide range of wrists. The golden PVD finish transforms the case into something more eye-catching, while still retaining a rugged, tool-watch aesthetic.

The dial is brass with a coated finish, paired with brass hands that are filled with Swiss Super-LumiNova. The lume is strong on lighter tones but naturally less intense on darker areas — something Detrash themselves note with transparency. Protecting the dial is a sapphire crystal with anti-reflective coating, while an exhibition caseback provides a second sapphire window to admire the movement.

The bezel is uni-directional with 120 clicks, available in solid steel or ceramic insert depending on the configuration. With a 200m water resistance rating (20 ATM), screw-down crown, and robust case construction, the Au.M.G. remains a proper dive watch despite its golden flair.

The strap continues Detrash’s sustainability focus, made from #Tide ocean plastic with quick-release spring bars for convenience. It emphasizes the brand’s ethos of reducing environmental impact without compromising functionality.

Movement

Inside the Au.M.G. beats the Seiko NH35 automatic movement, a reliable and widely respected calibre in the affordable watch space. It offers both hacking and hand-winding functionality and includes a date complication with quickset correction. The NH35 provides a power reserve of approximately 41 hours and has an accuracy rating of roughly -20 to +40 seconds per day, making it a practical and dependable choice for everyday wear.

Price & Availability

The Au.M.G. is priced at £375 / $521, matching the cost of previous Detrash dive watches. Like its predecessors, it features the same reliable Seiko NH35 movement and solid dive-watch specifications. The watch officially launched on Monday, 15.09.25, and is now available for purchase. Only 100 pieces will ever be made, and as of writing, 57 remain in stock.

Final Thoughts

The Au.M.G. is a bold step forward for Detrash. By combining their eco-driven philosophy with a gold PVD case, the brand has created something that stands out visually while still delivering the durability and practicality of a true dive watch. With only 100 pieces produced, the Au.M.G. won’t be around long — and early access already saw a large portion claimed by newsletter subscribers.

For collectors interested in sustainable watchmaking or simply looking for a distinctive gold-tone diver with real utility, the Detrash Au.M.G. offers a compelling package. It’s proof that environmentally conscious design can still deliver plenty of style, toughness, and fun.

Specs, Pricing & Availability

Brand: Detrash

Model: Au.M.G.

Dial: Brass with coating

Lume: Swiss Super-LumiNova

Case Material: 80% recycled stainless steel (316L equivalent) with PVD-Gold coating

Diameter: 41mm

Thickness: 12.9mm

Lug-to-Lug: 47mm

Crystal: Sapphire with anti-reflective coating

Case Back: Sapphire exhibition

Water Resistance: 200m / 20 ATM

Strap: #Tide recycled ocean plastic strap

Lug Width: 20mm

Movement: Automatic

Calibre: Seiko NH35

Power Reserve: 41 hours

Functions: Hours, minutes, seconds, date

Price: £375 / $521

Availability: September 15, 2025

Limited Edition: Yes