From Kickstarter launches to creative visual campaigns, this page showcases a selection of watch projects I’ve had the pleasure to contribute to. My work focuses on helping microbrands tell their unique stories through thoughtful design, compelling photography, and strategic promotion. Whether it’s crafting eye-catching graphics or supporting crowdfunding efforts, I’m passionate about bringing these timepieces to life and connecting them with watch enthusiasts around the world.
Explore how each campaign blends creativity and storytelling to elevate brands and celebrate the art of affordable watches.
STROND HENGE
The First Collab
The STROND HENGE was one of my first major collaborations and still stands out as a favorite. Inspired by the inner stones of Stonehenge, I created visual content that matched the rugged, bold identity of the watch—story graphics, teaser visuals, and launch materials that leaned into the mystery and power of the theme.
Recently, I revisited and updated several of the original HENGE graphics to bring them in line with my current design standards, ensuring consistency across STROND’s evolving brand identity.
STROND SARSEN
Continuing the Legacy
Following the success of the STROND HENGE, the SARSEN brought a fresh take on a familiar concept, this time inspired by the outer stones of Stonehenge. I created a new set of promotional graphics for the campaign—this time with even sharper storytelling and visual refinement. The work continued the visual identity of STROND, but with a new edge.
LEMAN PANAMA
A Historic First for Panama
The LEMAN PANAMA was more than just another microbrand launch — it marked the release of Panama’s first-ever watch brand, and I was proud to be part of its journey from the very beginning. I supported the Kickstarter campaign through visuals and coverage on Instagram, helping to share the story of a watch that blends national pride with modern design.
As one of the earliest backers, I personally bought the LEMAN PANAMA during the campaign and have continued to support the brand post-launch through original photography, story coverage, and even a full video review. It’s been a rewarding experience to see a project like this go from concept to reality — and to wear the result on my wrist.
