Timex and seconde/seconde/ are back with another dose of dial-side humor, this time in the form of two brand new 38mm stainless steel watches. These latest models continue the eccentric spirit of the original “IYKYK” collaborations, bringing fresh colorways and even more offbeat hand designs to the Q Timex format. As with past releases, they’re limited in availability and already making waves among collectors and fans of unconventional watchmaking.

Two New Drops, One Ridiculously Fun Formula

The two new models are distinctly different in both color and visual execution. The first, reference TW2Y48100, features a black dial paired with a green bezel and is set apart by a seconds hand shaped like a cartoon frog. It’s immediately eye-catching and plays up the surreal energy that Romaric André, the mind behind seconde/seconde/, is known for. The second version, TW2Y48200, leans even further into the whimsical, with a bright blue dial and bezel, and a large mushroom-shaped hour hand in red and white.

TW2Y48100 – The Frog Hand

The first of the two features a black dial, green bezel, and — in classic seconde/seconde/ fashion — a cheeky twist at the center. Replacing the traditional seconds hand is a brightly colored frog-shaped hand, seemingly mid-leap around the dial. The pop of green against the dark dial and polished steel case gives this piece a mischievous yet wearable feel. It’s fun, strange, and perfectly on-brand for the designer.

TW2Y48200 – The Mushroom Hour

The second model is arguably even more playful: a blue dial and bezel combo, accented by a large mushroom-shaped hour hand that dominates the visual identity of the watch. The mushroom — in vibrant red and white — swings around the dial with all the elegance of a Mario power-up. Like its sibling, it’s built on the familiar 38mm Q Timex platform with vintage-inspired details and a domed acrylic crystal.

Both models retail at $249 / €229 and are currently available on Timex’s official website.

Familiar Specs, New Personality

Both models stick to the familiar and successful Q Timex formula. The stainless steel case measures 38 millimeters in diameter and is topped with a domed acrylic crystal for that classic vintage look. The bidirectional bezel, color-matched to each dial, adds a sporty touch, while the stainless steel bracelet gives the watch a retro charm that has become synonymous with the Q line. Inside is a Japanese quartz movement with Timex’s signature battery hatch on the caseback, making ownership simple and maintenance easy. Water resistance is rated to 50 meters, more than enough for everyday wear.

Even though the real draw here is the design language, it’s worth noting that the dimensions keep things wearable for a wide range of wrists. The watches are compact, playful, and lightweight, which allows the irreverent hand designs to really shine without the watches feeling overbearing or gimmicky. Whether it’s the frog making its way around the dial or the mushroom marking the hour, these are the kinds of watches that make you look twice — and smile when you do.

A Collab Built on Humor and Subversion

If this is your first encounter with seconde/seconde/, here’s the scoop: Romaric André is a French designer known for irreverent, often absurd interventions in the world of horology. His work challenges traditional ideas of value and design by inserting hand-drawn or cartoonish elements into otherwise “serious” watches.

With Timex, his canvas is the affordable Q lineup — a reissue platform that already leans into nostalgic aesthetics. The collaboration began with the “IYKYK” collection in 2023, and these 2025 pieces feel like spiritual successors, if not official “Episodes 7 and 8.” Timex even calls these new versions “Prequel” and “Sequel” suggesting a meta-narrative arc is in play — something rarely seen in affordable watch releases.

A Look Back: The Original IYKYK Series

The release also comes at a time when Timex and seconde/seconde/ are building a stronger identity together. These new models aren’t just standalone novelties; they’re part of a larger design thread that started with the original “IYKYK” collaboration back in 2023. That initial series was structured like a set of mini-episodes, each release nodding to well-known watch nicknames or colorways, but twisted into humorous or absurd reinterpretations. There was a Hulk-themed model with a green fist for a seconds hand, a Coke-colored bezel with a cheeseburger circling the dial, a Pepsi model with a red bendy straw, and even a Batman homage where a hand delivered a slap. Another fan favorite, titled “Loser,” had a golden dial and an “L” hand gesture replacing the seconds hand — with the text on the dial cleverly split to spell out “MY-EX.”

What made those original releases stand out wasn’t just the comedy or novelty; it was the unexpected collaboration between a heritage brand and an art designer who approached watchmaking with irreverence and wit. Each model was produced in small batches of 500 pieces and sold out rapidly. The current 2025 releases haven’t been explicitly labeled as limited editions, but based on past interest, they likely won’t remain available for long.

Final Thoughts

This new chapter feels like a continuation of that original concept, but even more distilled. Rather than referencing mainstream watches, these latest designs seem to revel in pure visual storytelling. A mushroom, a frog — both symbols stripped of any horological reference — are now the centerpiece. There’s no message to decode, no inside joke required. The appeal lies in their absurdity and boldness, and the way they push the boundaries of what a watch dial can be.

Whether or not more “episodes” follow is anyone’s guess. But if these two watches are any indication, Timex and seconde/seconde/ are still having fun, still experimenting, and still showing that even in a world dominated by specs and precision, a watch can still be a place for art.

Specs Summary:

• Case: 38mm stainless steel
• Crystal: Domed acrylic
• Movement: Quartz (battery hatch included)
• Water Resistance: 50m
• Bracelet: Stainless steel expansion-style
• Price: €229
• Models:
  • TW2Y48100 (Frog Hand, Green Bezel)
  • TW2Y48200 (Mushroom Hand, Blue Bezel)